Someone posted this on facebook, so I read it.
This piece is written by Peggy Orenstein, author of Cinderella Ate My Daughter, a book I highly recommend.
In the article, she comments on the issue of Lego putting out a pinked version for girls. I would love to see Lego take a good look at the gender representations of their figures as they are now. There are many more male ones, and the female ones often do not have good roles. That is where they could make changes to engage girls more.