A friend posted this link to ABC”s slideshow of the Toy of the Year award winner. I then searched and found the Toy Industry Association’s news release for the event. Incredibly, the winner this year in two different categories is the toy that I featured over a year ago and then a second time in this blog. Lego introduced a pinked up version of their product aimed at girls, and it was a commercial success. This led it to gain accolades in the toy making industry. I moseyed over to the Lego website to see how the Lego Friends are doing. They have their own website. I am not sure how these mini-skirted, stereotyped bits of plastic fit the bill for an “outstanding toy developed for girls of any age, the Girl Toy of the Year” or an “outstanding toy that inspires creative play through various forms of activity, the Activity Toy of the Year”. I think they actually inhibit creative play by having all girls depicted in similar clothes with similar accessories. They have even skinnyified the arms and legs of the people. At least original Lego people, while very lacking in female characters, did not add the burden of eating disorders to the mix. Take a look through the available sets. It appears that girls can bake, take care of animals, play soccer (thank goodness for that) and karate, drive cars and boats, and relax in the sun. They do all of this with a splash of pink in every set. No science for you, Lego Friends! No exploration for you, Lego Friends! No plumbing, no carpentry, no building (ironic in a Lego set, no?) for you. No place in my house for you, Lego Friends.